Back-of-house automation for dispensaries
The delivery van leaves.
Your menu is already right.
Manifests from Metrc turn into catalog products in Dutchie: mapped, priced, and received. Every line gets approved by your team. Every change is logged and reversible.
Receiving a delivery means 2+ hours of Metrc checks and data entry.
Ten-plus hours a week, every week, for the average store. It happens on top of everything else your team is already doing on the floor.
What receiving is costing you.
Put in your own numbers. The result updates as you type — nothing is sent anywhere.
About $0/yr per store, most of it currently spent on data entry.
These numbers come from your own inputs above, not a promise. Actual time back depends on how messy your manifests are today and how much of your catalog is already mapped.
Three stations, one queue.
Connect
You give Greenroom a Metrc API key and a dedicated Dutchie login you control. A separate read-only key covers reporting. Nothing else touches your systems.
Approve
Every manifest line arrives pre-matched, with the reasoning attached: alias table, exact match, or a shortlist. Your team taps approve. Nothing writes to Dutchie without that tap.
Verified
Greenroom executes the write, re-reads the result, and diffs it against what was approved. Every change lands in a log you can undo.
The queue is the interface. The log is the real product: every write to your catalog, who approved it, and a way back out.
The same pipe that receives your deliveries watches your shelf.
What's selling
Rolling velocity and weeks-of-cover per SKU, refreshed with every close. No spreadsheet to rebuild on Mondays.
What to reorder
Case-pack sizes, vendor minimums, and a five-week cover target. When there isn't enough signal to be sure, it says so instead of guessing.
What to stop stocking
Delist candidates: slow movers tying up shelf space and cash that could be working harder elsewhere.
Same data pipe also tracks your price position against nearby menus: your eighths vs the five stores nearest you.
Try the free price checkThe honest list of alternatives.
None of them do what a store actually needs on delivery day.
Dutchie's auto-map
Matches products it has already seen. A new brand, a new pack size, or a first-time vendor still needs a human at the keyboard.
Analytics suites
$250–900/mo, priced and built for multi-store operators, benchmarked to state or national averages, not the five stores actually near your door.
Nobody
Enters your deliveries. That part stays two hours of tabs and typing, every single time a van shows up.
Greenroom is the one system that does all three: receives your deliveries, watches your sales, and reads the shelf next door.
Priced for one store, not a platform for fifty.
Dutchie itself runs $500–1,000/mo per location. Competitor-price tools alone run $250–900/mo and are built for brands and MSOs. Greenroom is priced for the store that's actually receiving the delivery.
Will this touch Metrc?
Read-only. Greenroom pulls incoming transfers, items, lab results, and active packages from Metrc, but never writes back to it. Dutchie stays your point-of-sale system of record.
What if it makes a mistake?
Nothing auto-commits. Every manifest line sits in an approval queue until your team taps it through, and every write is logged with the prior state, the change, and a way to undo it.
Is this AI?
The pipeline is deterministic: matching, pricing, and receiving run on rules and lookup tables, not a model. A model only steps in to suggest a match when the deterministic rules come up short, and a human confirms it either way. Confirmed matches get remembered, so the model gets asked less every week.
Is scraping competitor menus legal?
We read public menu pages, the same ones any shopper can see, with no logins and no unusual request volume. It's the same information a customer gets by opening a competitor's menu in a browser.
What happens when Dutchie changes something?
The write path monitors its own session health and pauses itself, with an alert, if something looks off. The reporting side runs on Dutchie's official read-only API keys, which is a sanctioned integration path, not a workaround.
We're switching POS someday.
The Metrc side of Greenroom, the matching engine, the alias tables, the pricing rules, is portable. Only the write connector is Dutchie-specific, and that's the part built to swap.
Who are you?
Two people: an operator who runs a licensed NYC dispensary and an engineer who builds the pipeline. We built this to fix our own receiving problem first.
Security
Your Metrc and Dutchie credentials are stored in a per-tenant, envelope-encrypted vault. The Dutchie login we use is a dedicated one you create for us, not your own, and you can revoke it at any time.
Built backstage, not in a pitch deck.
Greenroom started inside a working licensed dispensary in New York City, after the state's Metrc conversion in January 2026 turned every delivery into a fresh pile of manual reconciliation. An operator who was living that problem and an engineer who could see the shape of the fix built the first version to solve it for one store.
It's still built and run by the two of us. Boutique on purpose: we would rather get the receiving queue right for a handful of independent stores than build a platform for chains we've never worked inside of.
- Started
- January 2026, after New York's Metrc conversion
- Where
- Inside a licensed dispensary in New York City
- Team
- Two people: one operator, one engineer